The Ecommerce Alley


How To Affordably Find Facebook Super Ads That Bring In Truckloads Of Orders In As Little As 3 Days Using The "Ad Lab Method"

YES! I Want To Rapidly And Affordably Find High-Profit Ads That Scale

"If You Want To Quickly Find Profitable Ads, But You're Worried About Needing A Big Budget And Wasting Thousands Of Dollars Guessing, Read This Now"

From the Desk of: Josh Coffy
Re: How To Quickly Find Profitable Ads

Ever wonder why some ecommerce brands can profitably spend $1k, $5k, $10k+ per day on Facebook Ads and others barely scrape by?

𝐓𝐡𝐞𝐲 𝐡𝐚𝐯𝐞 𝐚 𝐬𝐜𝐢𝐞𝐧𝐭𝐢𝐟𝐢𝐜 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 & 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐚𝐝𝐬.

The problem is... most don't have a repeatable testing methodology for their Facebook Ads.

So they get stuck in on the hamster wheel that looks like this:

...Pick a few products to advertise.
...Create a campaign with a few ads sets & a few ads.
...Launch & pray something takes off.
...Continue praying & refreshing ads manager.
...Turn everything off.
...Restart process.

Some call this "spaghetti testing."
I prefer to call it "broke & burned out testing.

Because for 8 years and after millions in ad spend following that process, that's how I felt.

Broke from giving Facebook all my money. 
Stressed 7 days/week from refreshing my ads manager 32 times per day.
Burned out on advertising.

But before calling it quits, I tried an ad testing formula that went completely against standard advertising wisdom.

(Not to mention my Facebook Rep strongly advised against it.) 

And it worked.

So instead of spending thousands of dollars launching campaigns & praying something worked, I could find "Super Ads" in a few days and only a few hundred bucks.

Then, I'd take those "Super Ads" and start scaling those quickly and profitably.

I'm talking at 3, 4, 5+ ROAS to cold traffic. 

(We even used fancy "tracking" tools to verify those numbers.)

In fact, with "Super Ads" I was able to take our ad spend from $100 per day to $1,000+ at a 3-4 ROAS.

After that, I took another brand from $153,216/mo to $269,832/mo in 90 days with a 3.86 ROAS.

Then I did it again. And again. And again.

Now, like clockwork, I've personally worked with and taught more than 500 ecommerce brands how to implement this "Ad Lab Method" – ranging from brands just getting started to ones spending $50k+/day on Facebook Ads. 🤯

If you feel like I did with Facebook Ads – broke & burned out– and want to learn the exact step-by-step you can use to find your "Super Ads"...

Then I'd like to invite you to check out...

The Ad Lab Method Course 🧪

The The Ad Lab Method course makes it easy for you to rapidly and affordably find high-profit ads without needing a big budget and wasting thousands of dollars "guessing".

Here’s just a taste of what you get inside The Ad Lab Method course:

  • The secret every ecommerce owners needs to predictably get new orders without being dependent on organic marketing
  • Understand step-by-step how to scientifically find profitable ads without spending thousands guessing and hoping for the best
  • ​The foolproof way to find what's working (or not) with only $3 per test
  • ​...without being a professional copywriter or designer
  • ...without needing a BIG budget
  • ​​...AND regardless if you're a NEW or SEASONED advertiser

Here's What You'll Learn 🚀


Intro To The Ad Lab Method

Most people lose their tail end with ads because they advertise the wrong products and test too many variables at once. 

They test different product offers, primary text, headlines, creatives, and audiences all at the same time and end up spending thousands of dollars without knowing WHY something is or isn’t converting.

Instead, we’ll teach you the “Ad Lab” method that will allow you to create ads in minutes, test them for only a few dollars, and do it in only a few hours of work.

During this day, you’ll learn:

➡️ The Ad Lab Method
➡️ How To Craft Winning Headlines & Text (Quickly)
➡️ How To Mass-Produce Ad Creatives (Even If You Aren’t A Designer)


Launching Your First Ads & Automation Rules

Following our “Ad Lab” method, we’ll teach you how to rapidly experiment for as little as $3 per test – and run the tests in as little as 6 hours.

This will help you quickly identify outlier ads that will help you scale your “purchase” campaigns profitably.

During this day, you’ll learn:

➡️ How To Launch Your First Ad Lab Test
➡️ How To Use Automation Rules To Stop Wasted Ad Spend


Identifying Super Ads & Driving Purchases

Once your Ad Lab has run its 3 “Core Tests”, we’ll teach you how to assemble your Super Ads – the ads that will help drive 50-100 new customers per day to your ecommerce store.

During this day, you’ll learn:

➡️ How To Analyze your Ad Lab Results
➡️ How To Assemble Your Super Ads
➡️ How To Take Your Super Ads & Start Scaling (Profitably)

By The End Of This Course, You’ll Have A Deep Understanding Of How To Create “Super Ads” That Will Produce High Return On Ad Spend & Help Your Facebook Ad Campaigns Scale Without  Losing Your Tail End

"Finish & It's Free" Guarantee
Simply purchase the course, complete the training material, including the homework, and email us at with a screenshot of your first "Ad Lab" launched and I’ll refund your entire purchase – no questions asked. 👊

What Other Ecommerce Brands Are Saying

Tyrek Lo

Learn The Strategy 99% Of Advertisers Aren't Doing With Their Ads Before Wasting Thousands Trying To "Figure It Out"

In Addition To Access To The LIVE Bootcamp, You’ll Also Get These Exclusive BONUSES

Facebook Foundations Course

BONUS #1 ($495 VALUE)

Facebook Foundations Course

If you want to ensure that your Facebook Ads account is set up for success and learn what it takes to scale your ads like the top 1% of ecommerce businesses, then you’ll want this course.

From understanding advertising economics to properly tracking sales to avoiding overwhelm & burnout, you’ll get access to training that only our private clients have access to. (We’ve never done this before.)

BONUS #2 ($995 VALUE)

Cash Cow Offers Training

To truly win at Facebook Advertising, you’ll need to take your product(s) and package them in the form of an “Offer” – or what we call… Cash Cow Offers. 

In this bonus training, you’ll learn how to package your products into offers that will drive massive profits and enormous Return On Ad Spend.
Cash Cow Offers Training
How To Structure A Product Page That Sells

BONUS #3 ($195 VALUE)

How To Structure A Product Page That Sells Guide

This 19-page guide is stacked with time-tested & proven tactics that’ll show you how to turn your product pages into high-converting revenue drivers. By implementing only a few of these tactics, you’ll immediately increase your average order value (AOV) and return on ad spend (ROAS).

Don’t miss your opportunity to finally learn a proven formula to create profitable ads.

Who Is This Course For?

This bootcamp is created for direct-to-consumer (DTC) ecommerce brands of all sizes & niches that have stores on Shopify, Woocommerce, BigCommerce, or Magento. By the end of the bootcamp, you’ll have a deep understanding of how to create “Super Ads” that will produce high ROAS and help your Facebook Ad campaigns scale without losing money.

Who Is Josh Coffy?

Josh Coffy
Josh is the founder of The Ecommerce Alley & has been helping his ecommerce clients generate more than $40M in sales over the last 9 years through high-performance marketing coaching & training.

He’s the host of The Ecommerce Alley Podcast and an avid paid media buyer.

Since starting his business 9 years ago in his spare bedroom, he’s built one of the fastest-growing ecommerce training companies on the planet and is obsessed with helping ecommerce business owners build life-changing (and profitable) businesses.

Frequently Asked Questions

What If I’m New To Facebook Ads?
If you’re new to Facebook Ads, then you’re in luck. You’ll be able to learn proper advertising techniques that you won’t find anywhere else. On top of that, you’ll also get instant access to our “Facebook Foundations” course to help set you up for success.
How Much Do I Need To Spend On My Ads?
We teach you how to run tests for as little as $3 per test. Meaning, the more you spend, the more data you’ll have on what works best for your business. As a ballpark, we recommend investing $100-$200 to get started with our Ad Lab Method.
How Long Do I Get Access To The Content?
You will get instant access to the on-demand course & bonuses and will maintain LIFETIME access.
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DISCLAIMER: The sales figures stated on this page and discussed in the training curriculum are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE FROM THE ECOMMERCE ALLEY.