From the Desk of: Josh Coffy
Re: How To Quickly Find Profitable Ads
Ever wonder why some ecommerce brands can profitably spend $1k, $5k, $10k+ per day on Facebook Ads and others barely scrape by?
𝐓𝐡𝐞𝐲 𝐡𝐚𝐯𝐞 𝐚 𝐬𝐜𝐢𝐞𝐧𝐭𝐢𝐟𝐢𝐜 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 & 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐚𝐝𝐬.
The problem is... most don't have a repeatable testing methodology for their Facebook Ads.
So they get stuck in on the hamster wheel that looks like this:
...Pick a few products to advertise.
...Create a campaign with a few ads sets & a few ads.
...Launch & pray something takes off.
...Continue praying & refreshing ads manager.
...Turn everything off.
Some call this "spaghetti testing."
I prefer to call it "broke & burned out testing."
Because for 8 years and after millions in ad spend following that process, that's how I felt.
Broke from giving Facebook all my money.
Stressed 7 days/week from refreshing my ads manager 32 times per day.
Burned out on advertising.
But before calling it quits, I tried an ad testing formula that went completely against standard advertising wisdom.
(Not to mention my Facebook Rep strongly advised against it.)
And it worked.
So instead of spending thousands of dollars launching campaigns & praying something worked, I could find "Super Ads" in a few days and only a few hundred bucks.
Then, I'd take those "Super Ads" and start scaling those quickly and profitably.
I'm talking at 3, 4, 5+ ROAS to cold traffic.
(We even used fancy "tracking" tools to verify those numbers.)
In fact, with "Super Ads" I was able to take our ad spend from $100 per day to $1,000+ at a 3-4 ROAS.
After that, I took another brand from $153,216/mo to $269,832/mo in 90 days with a 3.86 ROAS.
Then I did it again. And again. And again.
Now, like clockwork, I've personally worked with and taught more than 500 ecommerce brands how to implement this "Ad Lab Method" – ranging from brands just getting started to ones spending $50k+/day on Facebook Ads. 🤯
If you feel like I did with Facebook Ads – broke & burned out– and want to learn the exact step-by-step you can use to find your "Super Ads"...
Then I'd like to invite you to check out...