The Ecommerce Alley


The Scientific Ecommerce Facebook Ads Testing Course

A Proven Facebook Ads Testing System To Get 20-30 New Customers Daily

...Without Needing To Be An Expert Advertiser

Discover The Ad Lab Method That 3,000+ Ecommerce Brands Are Using To Scale, Ranging From $0-$2.5m/Mo In Revenue.

Full Price: $195

Sale Price: $27


What Would An Additional 20-30 Orders Per Day Mean For You?

Let me ask you something...

If you had an additional 20-30 people placing orders each day, what would that mean for you?

For some, it would mean peace of mind (and better sleep) knowing that the business was sustaining itself profitably. 

For others, it would mean being able to actually take a vacation without needing to worry about launching campaigns to bring in sales.

Whatever your reason, let me ask you....

➡️ Does it feel like all the money you put into Facebook Ads isn’t generating a tangible return on your investment?

➡️ Do you feel lost when it comes to building campaign strategy?

➡️ Does the Ads Manager intimidate you when it comes to analyzing your Facebook Ad efforts?

➡️ Do you want a source of predictable and scalable new customer acquisition without having to sit around and wait on “organic” to actually work?

➡️ Does it feel like your store lives in hills and valleys of orders, where you’ll have 5-10 orders one day, then 0 the next?

If you answered “YES” to any of these questions, then I’d like to invite you to join The Ecommerce Facebook Ads Course – and get your Facebook Ads on track & more profitable than ever.

Join the COURSE risk-free
If you complete the course, including running your tests, and share your Facebook Dashboard showing that you launched your Ad Lab, and DIDN'T love the course... we’ll refund your entire purchase.

What Past Course Attendees Are Saying


Learn The Strategy 99% Of Advertisers Aren't Doing With Their Ads Before Wasting Thousands Trying To "Figure It Out"

What You Will Learn


The Ad Lab Method

Most people lose their tail end with ads because they advertise the wrong products and test too many variables at once. 

They test different product offers, primary text, headlines, creatives, and audiences all at the same time and end up spending thousands of dollars without knowing WHY something is or isn’t converting.

Instead, we’ll teach you the “Ad Lab” method that will allow you to create ads in minutes, test them for only a few dollars, and do it in only a few hours of work.

In this section, you'll learn:

🎥 Intro To Course
🎥 Skills Of The Top 1% Advertisers
🎥 The Old Model vs New Model of Facebook Advertising
🎥 The Ad Lab Method Overview


Launching Your First Ads & Automation Rules

Following our “Ad Lab” method, we’ll teach you how to rapidly experiment for as little as $3 per test – and run the tests in as little as 24 hours.

This will help you quickly identify outlier ads that will help you scale your “purchase” campaigns profitably.

In this section, you'll learn:

🎥 How To Create Your Headline Tests
🎥 How To Build Your Creatives Tests
🎥 How To Create Your Primary Text Tests
🎥 How to Launch Your Ad Lab Tests
🎥 How To Use "Double Validation" For Testing Accuracy
🎥 How To Use Automation Rules To Stop Wasted Ad Spend


Identifying Super Ads & Driving Purchases

Once your Ad Lab has run its 3 “Core Tests”, we’ll teach you how to assemble your Super Ads – the ads that will help drive 20, 30, 50+ new customers per day to your ecommerce store.

In this section, you’ll learn:

🎥 How To Create A Custom Ads Dashboard For Analysis
🎥 How To Analyze your Ad Lab Tests
🎥 How To Assemble "Super Ads" That Can Scale
🎥 How To Ascend To Higher Production Creatives (Over Time)
🎥 Crazy-Cool Results & Examples of Other Brands
🎥 How To Take Your Super Ads & Start Scaling (Profitably)

By The End Of This Course, You’ll Have A Deep Understanding Of How To Create “Super Ads” That Will Produce High Return On Ad Spend & Help Your Facebook Ad Campaigns Scale Without  Losing Your Tail End.

In Addition To Access To Course, You’ll Also Get These Exclusive BONUSES


BONUS #1 ($495 VALUE)

Using ChatGPT To Write Your Ads For You (Video Training)

We figured out how to use AI (ChatGPT in particular) for writing ads so you don't have to.

Using AI will drastically increase your efficiency as an advertiser & with our Ad Lab Method, we'll want to test a lot, very quickly.

This deep-dive training will show you how in a way you've never used it before.

BONUS #2 ($295 VALUE)

The Ultimate Guide To Setting & Managing Ad Budgets Without Getting Eaten Alive 

Why does it feel that when you’re running ads and see “good numbers”, it doesn’t feel like it?

Or maybe you increase budget & see sales go up, but your profit is pretty much non-existent.

This guide breaks down HOW MUCH to budget, when to increase, decrease, and more.

You'll get it after you watch the first 5 videos! 
Ad Budget Guide
How To Structure A Product Page That Sells

BONUS #3 ($95 VALUE)

The Scientific Facebook Ads Testing Workbook

As you go through this course, this workbook will keep you on track and give you printable frameworks that you can quickly reference in the future!

BONUS #4 ($295 VALUE)

Surprise Mystery Bonus 🎁

My team and I built this course to be the most engaging & easy course to consume & implement as you go.

But... to encourage you to complete it & get results, I've included a surprise MYSTERY bonus that you'll get at the end of it.

This bonus will help you identify Facebook Ad Bottlenecks & fix them quickly on your advertising journey!

This is straight from our private client library.
Mystery Bonus

Don’t miss your opportunity to finally learn a proven formula to create profitable ads.

Who Is This Course For?

This course is created for direct-to-consumer (DTC) ecommerce brands of all sizes & niches that have stores on Shopify, Woocommerce, BigCommerce, or Magento. By the end of the course, you’ll have a deep understanding of how to create “Super Ads” that will produce high ROAS and help your Facebook Ad campaigns scale without losing money.

Who Is Josh Coffy?

Josh Coffy
Josh is the founder of The Ecommerce Alley & has been helping his ecommerce clients generate more than $70M in sales through high-performance marketing coaching & training.

He’s the host of The Ecommerce Alley Podcast and an avid paid media buyer.

Since starting his business 10 years ago in his spare bedroom, he’s built one of the fastest-growing ecommerce training companies on the planet and is obsessed with helping ecommerce business owners build life-changing (and profitable) businesses.

Also, all-around pretty cool dude.

Frequently Asked Questions

What If I’m New To Facebook Ads?
If you’re new to Facebook Ads, then you’re in luck. You’ll be able to learn proper advertising techniques that you won’t find anywhere else. You will, however, need to have a Facebook Ads Manager.
How Much Do I Need To Spend On My Ads?
We teach you how to run tests for as little as $3 per test. Meaning, the more you spend, the more data you’ll have on what works best for your business. As a ballpark, we recommend investing $300-$400 to get started with our Ad Lab Method.
How Long Do I Get Access To The Content?
You will get instant access to the on-demand course bonuses and will maintain LIFETIME access.
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DISCLAIMER: The sales figures stated on this page and discussed in the training curriculum are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE FROM THE ECOMMERCE ALLEY.